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Jobs to be Done
Anthony W. Ulwick
Non-Fiction / Self-Help
Jobs to be Done
by Anthony W. Ulwick
—· 202 p· 2016
Overview
About
Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.
Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.