Contagious
Jonah Berger
Non-Fiction / Self-Help
Contagious
by Jonah Berger
—· 244 p· 2013
hopeful
Overview
About
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 millio…
Pages
244
Simon & Schuster
Linguistic complexity
3/5
Moderate
Thematic complexity
3/5
Layered
Rating
—
—
Reader feel
Practical Applicability10
Research Driven Insight9
Pacing8
Prose7
Narration7
Emotional depth4
Plot twists4
Worldbuilding1
My journey
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